The Fear Free Mission

Our mission is to prevent and alleviate fear, anxiety, and stress in pets by inspiring and educating the people who care for them.

What is Fear Free?

Founded in 2016, Fear Free provides online and in-person education to veterinary professionals, the pet professional community, and pet owners. Fear Free courses are developed and written by the most respected veterinary and pet experts in the world, including boarded veterinary behaviourists, boarded veterinary anesthesiologists, pain experts, boarded veterinary internists, veterinary technicians (behaviour), experts in shelter medicine, animal training, grooming, boarding and more.

By closely listening to the needs of the profession and those of pet owners, Fear Free has become one of the single most transformative initiatives in the history of companion animal practice, providing unparalleled education on emotional well-being, enrichment and the reduction of FAS (fear, anxiety and stress) in pets.

Why do we support the Fear Free movement?

In people, mental health has become an important topic of conversation and in recent years, has been further recognized as having correlations to the development of illness and disease. Fear Free has brought to the forefront research and better understanding of your pet’s emotional well-being and acknowledging how chronic fear, anxiety and stress is impacting their overall health. Our goal is to help pets live happy, healthy and long lives!